Objective: Promote flavored teeth whitening strips
Challenge: Differentiate in a saturated teeth whitening product market
Young consumers concerned about smile aesthetics
People who appreciate convenience and exciting product experiences
Main Idea: Combine effective teeth whitening with an enjoyable flavor experience
Approach: Use humorous, youthful language and eye-catching visuals
Website Design: Simple landing page focused on the product with motion effects and vibrant imagery
Video Production: Short, engaging video introducing the product and its usage
Website: Shopify platform, responsive design, motion effects
Video: Close-up shooting techniques, graphic effects to illustrate product benefits
Attractive website with youthful design, easy to use
Concise video with comprehensive information about the product and its usage
Positive customer reviews (99% 5-star ratings out of 993 reviews)
