Want More Members? See Dalhousie’s Viral Video Success
What if one video could fill your gym—no big budgets, no endless ad campaigns, just a camera and
the right story? That’s what happened for Dalhousie Tigers. The video sparked over 20,000 views,
ignited a wave of interest across campus, and had students lining up to join. This wasn’t just a
boost in recruitment—it became a full-blown movement.
Imagine the same results for your gym. Think about creating content so powerful it gets people
talking, sharing, and signing up to be part of what you offer. In this case study, we’re pulling back the
curtain on the exact strategy that drove Dalhousie Tigers’ success. We’ll show you every step of the
process, from crafting the story to reaching the right audience—so you can take these proven
tactics and make them work for your gym, too
Have questions? Contact us now for detailed support and consultation!
Why Vertical Video is a game changer for Gym and Fitness Growth
Social media has become the gateway to every gym’s success. It’s where people decide if your gym
is worth joining, and nothing captures attention faster than exciting, authentic video content. On
platforms like Instagram, TikTok, and Facebook, video isn’t just a nice-to-have—it’s essential.
Fitness brands using video on social media are quickly pulling ahead, filling classes, and forming
stronger connections with new members like never before. In fact, studies show users spend 88%
more time on websites that feature video content. If you’re not using video, you’re already a step
behind.
The Power of Video on Social Media for Gyms
Video content lets potential members feel your gym’s energy before they walk in. It brings your
brand to life and builds trust, two critical factors for gaining and retaining members. Gym owners
who embrace video on social media are tapping into a goldmine of engagement opportunities.
Here’s why video is such a powerful tool for fitness businesses:
• Builds Connection: Video creates an emotional bond with viewers, helping them see
themselves as part of your community.
• Grabs Attention Quickly: In a fast-scrolling world, video stops users in their tracks,
especially with high-energy, visual content that highlights your gym’s strengths.
• Positions You as an Expert: By sharing helpful, engaging content, like workout tips or
trainer advice, video makes your gym a go-to source for fitness knowledge.
Video Types That Drive Membership Growth
The right type of video content can amplify your gym’s appeal on social media. Here are three types
that consistently drive engagement and attract new members:
• Member Testimonials: Nothing is more powerful than real success stories. A short, highenergy testimonial from a member can showcase the results potential members can expect
and inspire viewers to get started.
• Behind-the-Scenes Glimpses: Give a peek into the unique personality of your gym. Show
your trainers in action, highlight the community vibe, or share snippets from classes. These
videos make your gym feel approachable and authentic.
• Quick Workout Tips: Short, practical tips are perfect for platforms like Instagram and
TikTok, where users love bite-sized, valuable content. By posting tips regularly, you establish
your gym’s authority and keep followers coming back for more
Real-World Success: The Dalhousie Tigers’ Viral Video
One video. Over 20,000 views. The Dalhousie Tigers posted a single hype video on Instagram—and
the response was explosive. The video spread like wildfire, sparking interest across campus and
creating a surge of new students eager to join. This wasn’t just a boost in views; it was a powerful
recruitment tool that made people want to be part of the action. Imagine the same level of
excitement and engagement for your gym. This case study shows how one well-crafted video can
lead to real results, and your gym can achieve the same impact.
In Fitness, Video is a Game-Changer
In the world of fitness, where visuals and energy are everything, video on social media isn’t just a
tool—it’s a game-changer. It’s how you can show your gym’s community, expertise, and personality
to an audience that’s already searching for what you offer. By leveraging video, you’re not just
reaching potential members; you’re building an authentic connection that makes them want to be
part of your gym.
Ready to create that buzz for your gym? Let’s talk about building your social media video
strategy and driving real growth through powerful, engaging content.
In Fitness, Video is a Game-Changer
Step 1: Strategic Planning Session
• Objective: We begin by understanding your unique goals. Whether you want to attract new
members, highlight specific services, or strengthen community engagement, this session
will help us focus the video strategy around what matters most to your gym.
• What We Do: We conduct a strategic planning session with you, discussing goals, target
audience, and brand tone. Together, we outline a video plan that aligns with your growth
objectives.
• Outcome: A custom, goal-driven video marketing plan designed to resonate with your ideal
members.
Step 2: Content Creation and Theme Development
• Objective: Based on our planning session, we design a content strategy with video themes
that tell your gym’s story and showcase its unique strengths.
• What We Do: We create a monthly or quarterly content calendar with themes like “Member
Success Stories,” “Trainer Tips,” or “Behind-the-Scenes.” For each theme, we develop
storyboards and shot lists to bring your gym’s personality to life.
• Outcome: A clear, engaging content strategy with a set schedule of video topics that will
consistently engage and attract members.
Step 3: Filming and Production
• Objective: We handle all filming, ensuring high-quality visuals that reflect your gym’s
energy and atmosphere.
• What We Do: Our team comes equipped with professional gear—cameras, tripods,
lighting, and mics—or, if needed, we can work with your existing equipment to keep things
simple. We take care of capturing everything from dynamic class action to intimate
testimonials, following our storyboard to ensure every video aligns with your brand.
• Outcome: Professionally shot footage ready for editing, showcasing your gym’s best
qualities.
Step 4: Editing and Post-Production
• Objective: We craft each video with engaging visuals, clean transitions, and attentiongrabbing captions, optimized for social media.
• What We Do: Using software like Adobe Premiere or Final Cut Pro, we edit videos to suit
each social platform. We’ll enhance visuals, add branding elements, and make sure every
video is concise, impactful, and engaging.
• Outcome: High-quality, polished videos ready for social media that are optimized to attract
views, likes, shares, and, most importantly, new members.
Step 5: Platform-Specific Optimization and Posting
• Objective: To maximize reach, we optimize each video according to the best practices of
each platform (Instagram, TikTok, Facebook).
• What We Do: We handle all uploading, ensuring videos are correctly formatted, captioned,
and enhanced with relevant hashtags. We even handle scheduling to post at optimal times
for maximum engagement.
• Outcome: Seamless posting across platforms, giving your gym a consistent presence and
maximizing video visibility.
Step 6: Performance Tracking and Optimization
• Objective: To ensure the strategy is effective, we track each video’s performance and
continuously refine our approach based on results.
• What We Do: Using analytics tools, we monitor views, engagement, follower growth, and
conversion rates. After analyzing the data, we provide monthly reports and adjust the
strategy based on what’s working best.
• Outcome: A data-driven approach that allows us to maximize ROI, ensuring the videos
continually draw in new members and keep current ones engaged.
Step 7: Ongoing Strategy Adjustments and Support
• Objective: We stay proactive, adapting the video strategy to evolving trends and feedback
to keep your gym’s content fresh and relevant.
• What We Do: We meet with you regularly to discuss any new goals, feedback from
members, or new services you want to promote. We continuously develop new video
themes and strategies that align with your gym’s growth and evolving needs.
• Outcome: A long-term, adaptable partnership that ensures your video marketing is always
one step ahead of the competition.
Have questions? Contact us now for detailed support and consultation!
Membership Growth through Engaging Promotional Videos
Actionable Advice: Use short, engaging promotional videos that showcase your gym’s
unique offerings. A high-energy video featuring trainers, classes, and member testimonials
creates a strong impression and draws in potential members.
• Example: Highlight a typical day at the gym or a special event to give prospects a sense of
community and excitement.
• Cost-Effective Tip: Start with smartphone videos or quick Instagram Reels if budget is a
concern. Capturing authentic moments can sometimes be more impactful than a polished,
high-budget production.
• Revenue Impact: More memberships from videos that make the gym experience look both
approachable and energetic